Business Decision Analysis

Business Analytics is a complete, student-friendly introduction to the fast-growing world of data-driven decision-making. Covering everything from data mining, predictive analytics, and big data to AI, machine learning, IoT, and robotics, the book breaks down complex concepts into simple, practical explanations. With case studies, examples, MCQs, and review questions, it equips readers with the analytical mindset and tools needed in today’s competitive business environment. Ideal for students, professionals, and anyone looking to understand how analytics transforms industries. In a world overflowing with data, the real power lies in the ability to understand it. Business Analytics offers a complete roadmap to mastering the concepts, tools, and techniques that drive smart business decisions. Across six comprehensive modules, the book takes readers through data mining, predictive modeling, big data technologies, machine learning, artificial intelligence, IoT, robotics, and industry-specific analytics applications. Every chapter blends clarity with depth, supported by case studies and practice questions that turn theory into confidence. Whether you’re a student stepping into analytics, a professional upgrading your skills, or an educator seeking a clear and reliable textbook, this book is your gateway to the analytics-driven future of business.