Organizational Behaviour

Organizational Behavior is a practical and student-friendly textbook that explains how individuals, groups, and organizations work together to achieve organizational goals. Covering core topics such as individual behavior, group dynamics, leadership, communication, stress management, and organizational change, the book combines fundamental theories with modern workplace practices. It includes real-world examples, case studies, activities, summary tables, and marketing-oriented applications to enhance learning. Updated with emerging trends such as hybrid work, digital transformation, AI, and sustainability, this book equips students with the knowledge, critical thinking, and managerial skills needed to succeed in today’s dynamic organizational and business environment.