DIGITAL ENTREPRENEURSHIP

Digital entrepreneurship is a modern approach to business that harnesses the power of digital technologies to create, promote, and manage ventures. Unlike traditional entrepreneurship, which often requires physical infrastructure and high startup capital, digital entrepreneurship offers a more accessible, flexible, and scalable model. Entrepreneurs can now launch online stores, mobile apps, content platforms, or service-based businesses with minimal investment, thanks to tools like cloud computing, social media, digital payment systems and data analytics. Digital entrepreneurship involves the identification and exploitation of digital opportunities to deliver innovative products, services, or business models, primarily through digital platforms such as websites, mobile applications, social media, and e-commerce portals. Unlike traditional entrepreneurship, digital entrepreneurship leverages the internet, cloud computing, big data, artificial intelligence, and other emerging technologies to create scalable and flexible businesses. Digital entrepreneurship is driven by the rapid evolution of information and communication technologies (ICTs), which have redefined how businesses operate, interact with customers, and compete in the global marketplace. The digital environment offers lower entry barriers, reduced operational costs, global market access, and real-time customer engagement, making it a fertile ground for start-ups and innovators. Entrepreneurs can now test ideas quickly, adapt to market feedback in real time, and reach a wide audience with minimal physical infrastructure.