Contemporary Issues in Commerce and Management

Contemporary Issues in Commerce and Management is a scholarly compilation that presents in-depth research work carried out by Master of Commerce students (session 2025-2026). The book reflects current trends, challenges, and emerging developments in the dynamic fields of commerce, business, and management. It serves as a platform for young researchers to showcase their analytical skills, critical thinking, and practical understanding of real-world business environments. The chapters are based on systematic research studies covering diverse areas such as finance, marketing, human resource management, entrepreneurship, digital transformation, sustainability, and corporate governance. Each contribution highlights contemporary problems faced by organizations and economies, supported by data analysis, case studies, and theoretical frameworks. The research-oriented approach ensures academic rigor while maintaining practical relevance for industry and policymakers.