Next-Gen Marketing: AI – Digital Transformation and the Future of Consumer Engagement

Next-Gen Marketing – AI, Digital Transformation and the Future of Consumer Engagement explores the revolutionary impact of artificial intelligence and digital technologies on modern marketing practices. As businesses navigate a rapidly evolving digital landscape, this book serves as a comprehensive guide for understanding how AI is reshaping consumer behavior, marketing strategies, and brand engagement. Through real-world examples, industry insights, and cutting-edge research, the book delves into how companies are leveraging AI tools like machine learning, predictive analytics, chatbots, and personalized algorithms to create meaningful and data-driven interactions with consumers. It highlights the importance of digital transformation in not only optimizing operations but also in fostering innovation and customer loyalty. From AI-powered customer journeys to the ethical implications of automation, this book provides readers—be they students, professionals, or entrepreneurs—with a roadmap to navigate the future of marketing. It also examines the role of big data, omnichannel strategies, and the rise of immersive technologies such as AR/VR in transforming traditional marketing paradigms.